Project: Artbeat Your Creativity Store

Retail store and hands-on art studio in Arlington, MA needed a fun and exciting website to convey information about a wide range of services.

Outcome: Potential customers gain a feeling for the Artbeat experience before ever walking through the door, via of the use of colorful imagery that shows actual projects and real families engaged in art.
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Project: The Capitol Square

20 businesses in an emerging retail district needed help to join marketing efforts and communicate their products and services to the community.

Outcome: Using a customized Wordpress framework as the destination site and a combination of social networking tools and traditional marketing techniques, the Capitol Square project successfully harmonized the "shop local" message and presented it as a unified brand.
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Project: The Natural Connections Project

Local non-profit needed to build an easily editable website to showcase nature and encourage members of the community to go outside and explore their neighborhood. Funded by a grant from the town of Arlington.

Outcome: Used a customized Wordpress framework to allow for easy content management by multiple contributors. This organization has successfully renewed their grant and is expanding their scope to other communities.
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Project: The Phoenix Center

Leadership development agency requested a website and marketing plan to deliver its multi-faceted message.

Outcome: An uplifting look & feel engages the user, while free content draws them into a relationship with the agency.
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Project: Vision 5k

Fundraising event needed a redesigned website to enable donations and deliver media content and race results, while being completely accessible to blind users.

Outcome:Designed the layout and implemented screen reader friendly code. Integrated 3rd party donation and race time tracking data to create a robust website engaging participants and gaining sponsorships.
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Project: Uvex Safety Eyewear

National safety eyewear brand needed to fix a non functioning CMS backend built on an old CMS system, while adding new website functionality.

Outcome:installed custom Worpress system to launch a microsite geared towards providing information to end-users. Successfully patched and updated existing CMS to restore functionality and move forward with campaigns.
Main site(Administration)
Culture of Safety Site(design and administration)
Corporate Family Site(regional site manager)

Project: Cool2school

Youth oriented brand needed to implement robust e-commerce site to sell fun and interesting school products.

Outcome: Used open source shopping cart Magento, along with a extensive email marketing plan paired with a Google Adwords program.
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Project: Hanging Loose Press

40 year old small press needed a static website to showcase new books and provide information about to every author, story and poem published.

Outcome: With over 4000 visits per month, this high ranking site has been successful at building its online following.
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Email Marketing

Created comprehensive email funnels and auto-responder campaigns for a variety of clients

Cool2school Created 5 separate email funnels for Cool2school and 2 distinct auto-responder series to turn a prospective buyer or one time purchase into a regular customer and brand aficionado.

Artbeat Created a birthday party email funnel that delivers special deals monthly leading up to a child's birthday, while leading them towards having an Arts & Crafts party at Artbeat.

Uvex Created a monthly email newsletter delivered to Safety Eyewear End-Users and Plant safety managers that provides useful information about safety and highlights new products.

Phoenix Center set up 12 month email auto-responders to deliver content and build a relationship with prospective clients.

Natural Connections Created RSS driven campaigns that automatically send subscribers news once content is created.

Print Design

Examples
Business Identity, brochures, posters, direct mail and signage for a variety of clients.

Cool2school
Artbeat
Hanging Loose Press
The Phoenix center
Ready Set Get Going
Vision 5K
Maxima Gift center
Uvex Safety Eyewear

Press/Public Relations

Plan events/articles and create regular press releases to provide exposure to my clients.

Featured Success Story:Through consistent press releases, and continuous press relationship building efforts, Artbeat was contacted by PBS Kids channel to film a "word from us kids" segment for the series Arthur. A film team worked with a volunteer family to show 2 creative children making crafts with their mom at Artbeat. Since Arthur is syndicated, the segment runs a few times per year and continues to bring new families in to the store.

Guerilla Marketing Success Story Artbeat wanted to create an engaging adventure over the summer to keep customers coming in during slow months and also create buzz around a new product, the Letter-boxing and Creative Stamp Carving Kit.

Ten Secret Letterboxes were stashed in public spaces (parks and playgrounds) in Arlington and the surrounding towns. Families were given clues to find the boxes and instructions about carving their own stamps to use when they found them. Prizes were also hidden in the boxes for the first to find it. Over 200 families got involved contributing to a record summer in sales at Artbeat.

Product Development

Create bright and fun packaging for a line of Craft-at-home kits for children. Involved in all stages of product development including, materials sourcing, testing, certifications (ASTM), branding, marketing to sales groups and producing shelf talkers and sales flyers.

Creative Adventures Sand Art Kits are currently sold in retail stores nation wide and won the coveted iParenting Award for Best Toy in its category in 2005